How can we boost the users' engagement and selling branded challenges? How can we help users to surpass themselves by competing with others?
role I was the responsible designer for social engagement in the Runtastic App. This project
not only augmented the app's social aspects but also aligned closely with business
objectives, demonstrating the impact of my role from conception to launch.
challenge How to create users engagement? Engagement comes from users wanting to accept a real challenge with social interactivity. And a real challenge needs to match the individual balanced level of difficulty and feasibility.
workflow It was simply not possible to ask users what they needed to be properly engaged by a challenge. So we needed to implement fast and learn from the feedback of active users. We started with a deep competitor analysis and a short design sprint to get a rough idea what we wanted. As soon as we had the basics we started with rounds of surveys and user interviews to get an idea of what we needed to do to increase the desire for deeper participation in our challenges.
The general briefing was to improve conversion and usability of the configurator. We conducted surveys and user interviews to identify the pain points and obstacles. Based on the outcome we conducted multiple projects: A dedicated desktop experience, a more accessible navigation strucure, refining the design system for a more consistent experience and more direct editing.
role I worked for 9 month freelance as the responsible product designer with the team that
developes the fotobook configurator.
challenge Designing a real application (like a configurator) is completely different from
choosing from well established patterns for a "normal" web application.
An application with a lot of dynamic states and complexity - not easy to cover all edge cases even
in small interaction.
Once I needed to implement a Figma plugin to import and export the huge set of colors (coming from
the printing departement).
workflow Based on the outcome of user interviews and competitor analysis' I built prototypes and designs/wireframes which I showed to the team in a weekly design updates meeting. Based on the feedback I refined the approaches and showed them also to users. I always try to reach a user-centric design process.
Business Keeper was a hidden champion in building tools for compliance departements in big organisations. The main product is an anonymous whistleblowing tool to face corruption, fraud and other problems. When I joined the company in 2019 the goal was to build a unified experience for a bunch of very independent applications.
role My role as the lead designer was to establish basic design working methods and a design
system.
I also redesigned the applications and needed to align the products with multiple dev teams.
Later on I supervised a small team and together we developed the design system for new applications
like a central dashboard as an integral part of the unified compliance system.
challenge Multiple products with a different tech stack and a company that was not prepared to work with design was a huge challenge and I learned a lot. I needed to integrate design in all the existing processes.
workflow In the beginning, I sought a visual language for the company. I redesigned screens across applications, gathered stakeholder feedback, and shared results company-wide. Crafting a design language, I built comprehensive a design system, defining colors, fonts, and components. Simultaneously, I detailed the redesign of one application, collaborating with developers to refine the design system. The outcome: a meticulously redesigned application and an extensive collection of refined components.
As a passionate photographer I love my camera but I always wonder why the digital experience is so not digital. And that seems to be valid for basically all cameras on the market. All cameras try to implement bad postproduction features instead of focussing on the process of taking pictures and then having a smooth handover to more suitable devices. So I started to note down all the things that I would expect from a camera that really integrates with our digital world.
role Every single one from the big boss to the coffee cooking intern.
challenge Staying sane with all the posibilites and identifying the minimal set of features that makes it a dream camera. Keeping the fun in taking photos :)
workflow From a loose collection of ideas I derived various scenarios and user flows and a rough information architecture. Then I built wireframes for the required screens. I collected a mood board for the hardware design on Pinterest and extracted the design language for the app's interface from it. Currently I translate the wireframes into designs and a clickdummy.
One of the most influential projects of my career so far was working on the VW configurator. A huge project in which I created concepts for several features as part of the scrum process and coordinated them with the customer.
role UX designer in a huge team of around ten designers and a multiple of developers and
other stakeholders in a scrum of scrums organised project.
challenge Simplifiying the complexity of the build process for a variety of very differnt groups of customers.
workflow Usually we started with a briefing by the customer. Often times the briefing consisted of a (not particularly elegant) proposed solution. So the first step was trying to understand what the underlying problem really was. Based on that I worked on a concept that tackled the real problem. In a user-centered iterative process I created and refined concepts and prototypes, discussed them with the customer, the dev-team, obviously with the other designers and tested them with users.
I also worked with Deutsche Bahn, Allianz, TUIfly, Eucerin, Becks and even more.
ingredients: vanilla HTML/CSS, 🩷 and a teaspoon of custom Javascript.